technical marketing specialist

PhotonFirst

PhotonFirst

Marketing & Communications, IT

Alkmaar, Netherlands

Posted on May 6, 2026

The role

  • Translate complex technologies into clear and compelling messaging
  • Develop high-quality technical content (case studies, whitepapers, application notes, website content)
  • Support distinct value propositions for different markets (e.g. aerospace, defense, industrial, quantum)
  • Manage and optimize website, SEO and digital presence (execution can be supported by external agencies)
  • Set up and manage campaigns, lead flows and basic reporting (e.g. HubSpot)
  • Support sales and BD with targeted sales materials for key opportunities and accounts
  • Organize and manage exhibitions, conferences and technical events
  • Ensure consistent positioning and branding across all channels
  • Coordinate external partners (agencies, designers, freelancers) where needed
  • Define and execute a clear marketing strategy aligned with business development goals across both PIC packaging and sensing