technical marketing specialist
PhotonFirst
Marketing & Communications, IT
Alkmaar, Netherlands
Posted on May 6, 2026
The role
- Translate complex technologies into clear and compelling messaging
- Develop high-quality technical content (case studies, whitepapers, application notes, website content)
- Support distinct value propositions for different markets (e.g. aerospace, defense, industrial, quantum)
- Manage and optimize website, SEO and digital presence (execution can be supported by external agencies)
- Set up and manage campaigns, lead flows and basic reporting (e.g. HubSpot)
- Support sales and BD with targeted sales materials for key opportunities and accounts
- Organize and manage exhibitions, conferences and technical events
- Ensure consistent positioning and branding across all channels
- Coordinate external partners (agencies, designers, freelancers) where needed
- Define and execute a clear marketing strategy aligned with business development goals across both PIC packaging and sensing